More of your media working for you
Chilon Media Governance advises Australian marketers and procurement leads on how to strengthen the governance of paid media investment.
Our independent, expert and actionable advice delivers tangible value — often up to 10% of annual paid media investment. For a marketer investing $10M, that equates to a reportable benefit of up to $1M per year.
We unlock value from paid media by strengthening governance through our proprietary framework, Ascent.
Developed by former PHD (Omnicom) Managing Director and Chilon founder Simon Lawson, Ascent draws on global best practice, research and more than 25 years of industry experience.
Ascent assesses governance across 22 value drivers — including media agency contracts, commercial terms, principal media, technology and third-party costs.
When governance is weak, value leaks away through opaque trading models, poor contracts and unmanaged costs.
If you’re asking:
Do we have the right media agency contract in place?
Should we participate in principal media programs?
Are there undisclosed margins or rebates within our media investment?
A Chilon Media Governance Review, powered by Ascent, provides clear answers — and a quantified view of the value that can be captured.
Reviews are completed within 5 business days.
Book a confidential 30-min initial consultation
ANA STUDY RECOMMENDATION - MARKETERS CAN NO LONGER DELEGATE RESPONSIBILITY ENTIRELY TO THEIR AGENCIES
“Advertisers are responsible for more active stewardship of their media investments. Media is often the largest marketing expenditure at most companies. Advertisers need to "lean in" and be more active stewards of their media investments rather than delegating that entirely to their agencies. Advertisers should appoint a chief media officer (either in title or function) who should take responsibility for the internal media management and governance processes that deliver performance, media accountability, and transparency …. Advertisers who outsource their media management without active internal stewardship do so at their own risk.”